ECG Leadwires Market Detail Analysis, Focusing on Top Players- 3M, BD, Mindray Medical International Limited, Medtronic, HP and Others

ECG Leadwires Market
Acumen Research and Consulting has announced the addition of the”ECG Leadwires Market“report to their offering.
The ECG Leadwires Market Industry Report 2018 is an in depth study analyzing the current state of the ECG Leadwires Market. It provides brief overview of the market focusing on definitions, market segmentation, end-use applications and industry chain analysis. The study on ECG Leadwires Market provides analysis of China market covering the industry trends, recent developments in the market and competitive landscape. Competitive analysis includes competitive information of leading players in China market, their company profiles, product portfolio, capacity, production, and company financials. In addition, report also provides upstream raw material analysis and downstream demand analysis along with the key development trends and sales channel analysis. Research study on ECG Leadwires Market also discusses the opportunity areas for investors.
Introduction
Electrocardiograph machines are the medical devices used in the measurement of the blood pressure of the patient. ECG Leadwires are attached to the electrocardiograph machines to give the representation of the heart’s electrical activity from electrodes on the body surface. The wires are designed especially for the full shielded low noise cable which helps in providing the maximum signal quality by lowering the electrical noise. A number of companies are continuously involved in the manufacturing of these types of wires. There are majorly two types of wires which includes disposable and reusable wires which are made up of different materials including polyvinyl chloride, silicone, polyvinyl chloride, thermoplastic polyurethane, and others.
Market Dynamics
ECG Leadwires is one of the components used during the treatment of the patient. During last few years, there is a significant increase in the prevalence of cardiovascular diseases. High blood pressure is one of the most majorly occurring complications to the people across the globe. According to the WHO, over 60% of the total global population is suffering from acute or chronic blood pressure disease. Increasing number of patient suffering from the cardiovascular diseases (CVD), increasing demand for the ECG leadwires, and changing lifestyle of the people. Diabetes and obesity is the major cause for the CVD. According to the WHO, 422 million people across the globe were suffering from diabetes. Increasing diabetic and obese population,  adoption of the deskbound lifestyle and increasing government support for introducing advanced devices has supported the growth of the market. Rising geriatric population and increasing spending power of the people will support the growth of the market.
However, high cost of the wires and possibility of causing errors is the major hurdle for the growth of the ECG leadwires market.
Market Classification and Overview
The global ECG leadwires market is majorly segmented on the basis of machine type, usage, material, and end users.
On the basis of machine type, the global ECG leadwires market is segmented into 3-lead ECG leadwires, 6-lead ECG leadwires, 5-lead ECG leadwires, and others.  On the basis of usage, the global market is categorized into disposable Leadwires and reusable leadwires. Based on material, the global ECG leadwires market is segmented into silicone, polyvinyl chloride, thermoplastic polyurethane, thermoplastic elastomer, and others. On the basis of end-user, the market is categorized into hospitals & clinics, ambulatory centers, and others.
Regional Overview
The global ECG leadwires market is dominated by North America owing to the increasing prevalence diabetes, rising number of patient suffering from CVD, and adoption of the deskbound lifestyle, and others. Moreover, changing lifestyle of the people, presence of global leaders from the market and high spending on treatment have fuelled the growth of the market. Europe accounts for the second leading position followed by Asia Pacific. Asia Pacific is the fastest growing ECG leadwires market owing to the presence of huge patient pool, increasing government support and presence of rapidly developing economies. China and India is expected to hold the prominent share for the market owing to the huge diabetic population and continuously increased demand for the advanced machines. Conversely, Latin America, Middle East and Africa (LAMEA) hold the least share in the market. Though the region holds the least share but in near future this will emerged as one of the most prominent region for the market.
The report provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.
Report Coverage:
MarketECG Lead Wires Market
Analysis Period2015 – 2026
Historic Data2015 – 2016
Base Year2017
Forecast Data2018 – 2026
Market StratificationMachine Type, Usage, Material, End Users, Geography
Regional ScopeNorth America, Europe, Asia-Pacific, Latin America, Middle East and Africa (MEA)
Report CoverageMarket Trends, Drivers, Restraints, Porter’s Five Forces Analysis, Competitive Analysis,Player Profiling, Value Chain Analysis
Market Players:
The global ECG leadwire market is: 3M, BD, Mindray Medical International Limited, Medtronic, HP, Koninklijke Philips N.V., C.R. Bard, B. Braun Melsungen AG, Siemens, General Electric Company, Nihon Kohden, Affinity Medical Technologies, Boston Scientific, Spacelabs, Marquette, Toshiba Corporation, OSI Systems, Inc., SCHILLER AG, CONMED Corporation,Curbell Medical Products, Inc.,  BIONICS, Drägerwerk AG & Co. KGaA, Welch Allyn, Inc., and others.
The Major Market Segments of Global ECG Leadwires Market are as below:
Market Segmentation
Market By Machine Types
  • 3-Lead ECG Leadwires
  • 6-Lead ECG Leadwires
  • 5-Lead ECG Leadwires
  • Others
Market By Usage
  • Disposable Leadwires
  • Reusable Leadwires
Market By Material
  • Silicone
  • Polyvinyl Chloride
  • Thermoplastic Polyurethane
  • Thermoplastic Elastomer
  • Others
Market By End Users
  • Hospitals & Clinics
  • Ambulatory Centers
  • Others
Market By GeographyNorth America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Rest of Europe
Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • Rest of Asia-Pacific
Latin America
  • Brazil
  • Rest of Latin America
Middle East and Africa (MEA)
  • South Africa
  • Saudi Arabia
  • Rest of MEA
TABLE OF CONTENT
CHAPTER 1. INDUSTRY OVERVIEW
1.1. Definition and Scope
1.1.1. Definition of ECG Leadwires
1.1.2. Market Segmentation
1.1.3. List of Abbreviations
1.2. Summary
1.2.1. Market Snapshot
1.2.2. ECG Leadwires Market By Machine Types
1.2.2.1. Global ECG Leadwires Market Revenue and Growth Rate Comparison By Machine Types (2015-2026)
1.2.2.2. Global ECG Leadwires Market Revenue Share By Machine Types in 2017
1.2.2.3. 3-Lead ECG Leadwires
1.2.2.4. 6-Lead ECG Leadwires
1.2.2.5. 5-Lead ECG Leadwires
1.2.2.6. Others
1.2.3. ECG Leadwires Market By Usage
1.2.3.1. Global ECG Leadwires Market Revenue and Growth Rate Comparison By Usage (2015-2026)
1.2.3.2. Global ECG Leadwires Market Revenue Share By Usage in 2017
1.2.3.3. Disposable Leadwires
1.2.3.4. Reusable Leadwires
1.2.3.5. Others
1.2.4. ECG Leadwires Market By Material
1.2.4.1. Global ECG Leadwires Market Revenue and Growth Rate Comparison By Material (2015-2026)
1.2.4.2. Global ECG Leadwires Market Revenue Share By Material in 2017
1.2.4.3. Silicone
1.2.4.4. Polyvinyl Chloride
1.2.4.5. Thermoplastic Polyurethane
1.2.4.6. Thermoplastic Elastomer
1.2.4.7. Others
1.2.5. ECG Leadwires Market By End Users
1.2.5.1. Global ECG Leadwires Market Revenue and Growth Rate Comparison By End Users (2015-2026)
1.2.5.2. Global ECG Leadwires Market Revenue Share By End Users in 2017
1.2.5.3. Hospitals & Clinics
1.2.5.4. Ambulatory Centers
1.2.5.5. Others
1.2.6. ECG Leadwires Market by Geography
1.2.6.1. Global ECG Leadwires Market Revenue and Growth Rate Comparison by Geography (2015-2026)
1.2.6.2. North America ECG Leadwires Market Revenue and Growth Rate (2015-2026)
1.2.6.3. Europe ECG Leadwires Market Revenue and Growth Rate (2015-2026)
1.2.6.4. Asia-Pacific ECG Leadwires Market Revenue and Growth Rate (2015-2026)
1.2.6.5. Latin America ECG Leadwires Market Revenue and Growth Rate (2015-2026)
1.2.6.6. Middle East and Africa (MEA) ECG Leadwires Market Revenue and Growth Rate (2015-2026)
CHAPTER 2. MARKET DYNAMICS AND COMPETITION ANALYSIS
2.1. Market Drivers
2.2. Restraints and Challenges
2.3. Growth Opportunities
2.4. Porter’s Five Forces Analysis
2.4.1. Bargaining Power of Suppliers
2.4.2. Bargaining Power of Buyers
2.4.3. Threat of Substitute
2.4.4. Threat of New Entrants
2.4.5. Degree of Competition
2.5. Value Chain Analysis
2.6. Cost Structure Analysis
2.6.1. Raw Material and Suppliers
2.6.2. Manufacturing Process Analysis
2.7. Regulatory Compliance
2.8. Competitive Landscape, 2017
2.8.1. Player Positioning Analysis
2.8.2. Key Strategies Adopted By Leading Players
CHAPTER 3. MANUFACTURING PLANTS ANALYSIS
3.1. Capacity and Commercial Production Date of Global ECG Leadwires Major Manufacturers in 2017
3.2. Manufacturing Plants Distribution of Global ECG Leadwires Major Manufacturers in 2017
3.3. R&D Status and Technology Source of Global ECG Leadwires Major Manufacturers in 2017
3.4. Raw Materials Sources Analysis of Global ECG Leadwires Major Manufacturers in 2017
CHAPTER 4. ECG Leadwires MARKET By Machine Types
4.1. Global ECG Leadwires Revenue By Machine Types
4.2. 3-Lead ECG Leadwires
4.2.1. Market Revenue and Growth Rate, 2015 – 2026 ($Million)
4.2.2. Market Revenue and Forecast, By Region, 2015 – 2026 ($Million)
4.3. 6-Lead ECG Leadwires
4.3.1. Market Revenue and Growth Rate, 2015 – 2026 ($Million)
4.3.2. Market Revenue and Forecast, By Region, 2015 – 2026 ($Million)
4.4. 5-Lead ECG Leadwires
4.4.1. Market Revenue and Growth Rate, 2015 – 2026 ($Million)
4.4.2. Market Revenue and Forecast, By Region, 2015 – 2026 ($Million)
4.5. Others
4.5.1. Market Revenue and Growth Rate, 2015 – 2026 ($Million)
4.5.2. Market Revenue and Forecast, By Region, 2015 – 2026 ($Million)
CHAPTER 5. ECG Leadwires MARKET By Usage
5.1. Global ECG Leadwires Revenue By Usage
5.2. Disposable Leadwires
5.2.1. Market Revenue and Growth Rate, 2015 – 2026 ($Million)
5.2.2. Market Revenue and Forecast, By Region, 2015 – 2026 ($Million)
5.3. Reusable Leadwires
5.3.1. Market Revenue and Growth Rate, 2015 – 2026 ($Million)
5.3.2. Market Revenue and Forecast, By Region, 2015 – 2026 ($Million)
5.4. Others
5.4.1. Market Revenue and Growth Rate, 2015 – 2026 ($Million)
5.4.2. Market Revenue and Forecast, By Region, 2015 – 2026 ($Million)
CHAPTER 6. ECG Leadwires MARKET By Material
6.1. Global ECG Leadwires Revenue By Material
6.2. Silicone
6.2.1. Market Revenue and Growth Rate, 2015 – 2026 ($Million)
6.2.2. Market Revenue and Forecast, By Region, 2015 – 2026 ($Million)
6.3. Polyvinyl Chloride
6.3.1. Market Revenue and Growth Rate, 2015 – 2026 ($Million)
6.3.2. Market Revenue and Forecast, By Region, 2015 – 2026 ($Million)
6.4. Thermoplastic Polyurethane
6.4.1. Market Revenue and Growth Rate, 2015 – 2026 ($Million)
6.4.2. Market Revenue and Forecast, By Region, 2015 – 2026 ($Million)
6.5. Thermoplastic Elastomer
6.5.1. Market Revenue and Growth Rate, 2015 – 2026 ($Million)
6.5.2. Market Revenue and Forecast, By Region, 2015 – 2026 ($Million)
6.6. Others
6.6.1. Market Revenue and Growth Rate, 2015 – 2026 ($Million)
6.6.2. Market Revenue and Forecast, By Region, 2015 – 2026 ($Million)
CHAPTER 7. ECG Leadwires MARKET By End Users
7.1. Global ECG Leadwires Revenue By End Users
7.2. Hospitals & Clinics
7.2.1. Market Revenue and Growth Rate, 2015 – 2026 ($Million)
7.2.2. Market Revenue and Forecast, By Region, 2015 – 2026 ($Million)
7.3. Ambulatory Centers
7.3.1. Market Revenue and Growth Rate, 2015 – 2026 ($Million)
7.3.2. Market Revenue and Forecast, By Region, 2015 – 2026 ($Million)
7.4. Others
7.4.1. Market Revenue and Growth Rate, 2015 – 2026 ($Million)
7.4.2. Market Revenue and Forecast, By Region, 2015 – 2026 ($Million)
CHAPTER 8. NORTH AMERICA ECG Leadwires MARKET BY COUNTRY
8.1. North America ECG Leadwires Market Revenue and Growth Rate, 2015 – 2026 ($Million)
8.2. North America ECG Leadwires Market Revenue Share Comparison, 2015 & 2026 (%)
8.3. U.S.
8.3.1. U.S. ECG Leadwires Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
8.3.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
8.4. Canada
8.4.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
8.4.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
8.5. Mexico
8.5.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
8.5.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
CHAPTER 9. EUROPE ECG Leadwires MARKET BY COUNTRY
9.1. Europe ECG Leadwires Market Revenue and Growth Rate, 2015 – 2026 ($Million)
9.2. Europe ECG Leadwires Market Revenue Share Comparison, 2015 & 2026 (%)
9.3. UK
9.3.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
9.3.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
9.4. Germany
9.4.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
9.4.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
9.5. France
9.5.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
9.5.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
9.6. Spain
9.6.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
9.6.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
9.7. Rest of Europe
9.7.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
9.7.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
CHAPTER 10. ASIA-PACIFIC ECG Leadwires MARKET BY COUNTRY
10.1. Asia-Pacific ECG Leadwires Market Revenue and Growth Rate, 2015 – 2026 ($Million)
10.2. Asia-Pacific ECG Leadwires Market Revenue Share Comparison, 2015 & 2026 (%)
10.3. China
10.3.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
10.3.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
10.4. Japan
10.4.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
10.4.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
10.5. India
10.5.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
10.5.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
10.6. Australia
10.6.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
10.6.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
10.7. South Korea
10.7.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
10.7.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
10.8. Rest of Asia-Pacific
10.8.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
10.8.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
CHAPTER 11. LATIN AMERICA ECG Leadwires MARKET BY COUNTRY
11.1. Latin America ECG Leadwires Market Revenue and Growth Rate, 2015 – 2026 ($Million)
11.2. Latin America ECG Leadwires Market Revenue Share Comparison, 2015 & 2026 (%)
11.3. Brazil
11.3.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
11.3.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
11.4. Argentina
11.4.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
11.4.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
11.5. Rest of Latin America
11.5.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
11.5.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
CHAPTER 12. MIDDLE EAST ECG Leadwires MARKET BY COUNTRY
12.1. Middle East ECG Leadwires Market Revenue and Growth Rate, 2015 – 2026 ($Million)
12.2. Middle East ECG Leadwires Market Revenue Share Comparison, 2015 & 2026 (%)
12.3. Saudi Arabia
12.3.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
12.3.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
12.4. UAE
12.4.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
12.4.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
12.5. Rest of Middle East
12.5.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
12.5.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
CHAPTER 13. AFRICA ECG Leadwires MARKET BY COUNTRY
13.1. Africa ECG Leadwires Market Revenue and Growth Rate, 2015 – 2026 ($Million)
13.2. Africa ECG Leadwires Market Revenue Share Comparison, 2015 & 2026 (%)
13.3. South Africa
13.3.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
13.3.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
13.4. Egypt
13.4.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
13.4.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
13.5. Rest of Africa
13.5.1. Market Revenue and Forecast By Machine Types, 2015 – 2026 ($Million)
13.5.2. Market Revenue and Forecast By Usage, 2015 – 2026 ($Million)
CHAPTER 14. COMPANY PROFILE
14.1. 3M
14.1.1. Company Snapshot
14.1.2. Overview
14.1.3. Financial Overview
14.1.4. Product Portfolio
14.1.5. Key Developments
14.1.6. Strategies
14.2. BD
14.2.1. Company Snapshot
14.2.2. Overview
14.2.3. Financial Overview
14.2.4. Product Portfolio
14.2.5. Key Developments
14.2.6. Strategies
14.3. Mindray Medical International Limited
14.3.1. Company Snapshot
14.3.2. Overview
14.3.3. Financial Overview
14.3.4. Product Portfolio
14.3.5. Key Developments
14.3.6. Strategies
14.4. Medtronic
14.4.1. Company Snapshot
14.4.2. Overview
14.4.3. Financial Overview
14.4.4. Product Portfolio
14.4.5. Key Developments
14.4.6. Strategies
14.5. HP
14.5.1. Company Snapshot
14.5.2. Overview
14.5.3. Financial Overview
14.5.4. Product Portfolio
14.5.5. Key Developments
14.5.6. Strategies
14.6. Koninklijke Philips N.V.
14.6.1. Company Snapshot
14.6.2. Overview
14.6.3. Financial Overview
14.6.4. Product Portfolio
14.6.5. Key Developments
14.6.6. Strategies
14.7. C.R. Bard
14.7.1. Company Snapshot
14.7.2. Overview
14.7.3. Financial Overview
14.7.4. Product Portfolio
14.7.5. Key Developments
14.7.6. Strategies
14.8. B. Braun Melsungen AG
14.8.1. Company Snapshot
14.8.2. Overview
14.8.3. Financial Overview
14.8.4. Product Portfolio
14.8.5. Key Developments
14.8.6. Strategies
14.9. Siemens
14.9.1. Company Snapshot
14.9.2. Overview
14.9.3. Financial Overview
14.9.4. Product Portfolio
14.9.5. Key Developments
14.9.6. Strategies
14.10. General Electric Company
14.10.1. Company Snapshot
14.10.2. Overview
14.10.3. Financial Overview
14.10.4. Product Portfolio
14.10.5. Key Developments
14.10.6. Strategies
14.11. Nihon Kohden
14.11.1. Company Snapshot
14.11.2. Overview
14.11.3. Financial Overview
14.11.4. Product Portfolio
14.11.5. Key Developments
14.11.6. Strategies
14.12. Affinity Medical Technologies
14.12.1. Company Snapshot
14.12.2. Overview
14.12.3. Financial Overview
14.12.4. Product Portfolio
14.12.5. Key Developments
14.12.6. Strategies
14.13. Boston Scientific
14.13.1. Company Snapshot
14.13.2. Overview
14.13.3. Financial Overview
14.13.4. Product Portfolio
14.13.5. Key Developments
14.13.6. Strategies
14.14. Spacelabs
14.14.1. Company Snapshot
14.14.2. Overview
14.14.3. Financial Overview
14.14.4. Product Portfolio
14.14.5. Key Developments
14.14.6. Strategies
14.15. Marquette
14.15.1. Company Snapshot
14.15.2. Overview
14.15.3. Financial Overview
14.15.4. Product Portfolio
14.15.5. Key Developments
14.15.6. Strategies
14.16. Toshiba Corporation
14.16.1. Company Snapshot
14.16.2. Overview
14.16.3. Financial Overview
14.16.4. Product Portfolio
14.16.5. Key Developments
14.16.6. Strategies
14.17. OSI Systems, Inc.
14.17.1. Company Snapshot
14.17.2. Overview
14.17.3. Financial Overview
14.17.4. Product Portfolio
14.17.5. Key Developments
14.17.6. Strategies
14.18. SCHILLER AG
14.18.1. Company Snapshot
14.18.2. Overview
14.18.3. Financial Overview
14.18.4. Product Portfolio
14.18.5. Key Developments
14.18.6. Strategies
14.19. CONMED Corporation
14.19.1. Company Snapshot
14.19.2. Overview
14.19.3. Financial Overview
14.19.4. Product Portfolio
14.19.5. Key Developments
14.19.6. Strategies
14.20. Curbell Medical Products, Inc.
14.20.1. Company Snapshot
14.20.2. Overview
14.20.3. Financial Overview
14.20.4. Product Portfolio
14.20.5. Key Developments
14.20.6. Strategies
14.21. BIONICS
14.21.1. Company Snapshot
14.21.2. Overview
14.21.3. Financial Overview
14.21.4. Product Portfolio
14.21.5. Key Developments
14.21.6. Strategies
14.22. Drägerwerk AG & Co. KGaA
14.22.1. Company Snapshot
14.22.2. Overview
14.22.3. Financial Overview
14.22.4. Product Portfolio
14.22.5. Key Developments
14.22.6. Strategies
14.23. Welch Allyn, Inc.
14.23.1. Company Snapshot
14.23.2. Overview
14.23.3. Financial Overview
14.23.4. Product Portfolio
14.23.5. Key Developments
14.23.6. Strategies
14.24. Others
14.24.1. Company Snapshot
14.24.2. Overview
14.24.3. Financial Overview
14.24.4. Product Portfolio
14.24.5. Key Developments
14.24.6. Strategies
CHAPTER 15. RESEARCH APPROACH
15.1. Research Methodology
15.1.1. Initial Data Search
15.1.2. Secondary Research
15.1.3. Primary Research
15.2. Assumptions and Scope
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